Samsung - SWOT analysis

Samsung- SWOT Analysis A financially crippled behemoth 6 yrs ago, associated with loud me to tvs and microwaves. From 1997 debt has shrink from $10.8bn to $1.4bn (source Tech Biz research). overall cut 24000 employees and sell $2bn non core biz. Thrives in low mete consumer electronics Favors hardware oer packet Makes everything itself High definition phones trounce jammed gadgets Global Market Share (Data - Gartner June 03)- Cell phones Nokia 36% Motorola 15% Samsung 10% Siemens 8% Global gross sales 10.4bn operating service 2.5bn. First quarter 2003 announced biggest commerce share gain of whatever company in handset sales (9.3-10.5), however at lower costs- fall in 1st Qtr profits of 41% to $942million on sales of $8bn. Investors globally set to loose if net soften as with $41bn (foreign investors employ more than half) in market Cap Samsung is the most wide held emerging stock in the world. Shares have risen tenfold over 5 yrs to $273. CNN,USA Today- Samsu ngs ads scratch line to pop up Matrix Tie ins Strengths I ask for a melodic theme on what Samsung is doing every week (Sony Pres) Kunitake Ando. Sony noned Samsungs aggressive restructuring and give tongue to Sony essential follow. 2nd biggest maker of CDMA (code division muliple access) (Motorola #1) It is used to vast swings. Cells kept avg price at $191 versus $154 Nokia $147 Motorola. Cash rich (With more or less 7bn in cash Samsung has chew to spend on R&D.) Vertical integration at work (semiconductors,tellecom,digital appliances and digital media- all fit into the latest jail cell phone) campaign success is CEO Yun Jong Yong (since 1997). (ferocious drive). Less bureaucracy in harvesting approval, marketing- gives them tractability to sieze opportunities. Speed- Average of 5 months concept to rollout of new product. Compared to 14 months 6 years ago. After Samsung persuaded T-Mobile (US-German) to market...

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