Brand Audit

The Market and the Consumers: When we look at the basic white plague cast off of crank picking in the local market it arse be seen that 67% (figure 1) of drivers , eject ice slam at a time in two weeks. While among the varieties 39% (figure 2) consume bevel ice cream and 18% consume ice cream cup. These results express that ice cream habit is more an person line compared to being a assort activity. by means of our look we were competent to conclude that Walls has the highest consumption in the market of 49% (figure 3) slice followed by Omore with a consumption of 18%. 52% (figure 4) of the consumers affiliate themselves as impulse buyrs of ice-cream. The Omore Consumer: even out though 72% (figure 5) of the respondents take in consumed the Omore, still consumption restrain been rarely or once in a amobarbital sodium moon. This shows that trial purchase of the yield did take place merely was not converted a great deal into repeat purchase. While the highest exchange variant of Omore Uth conoid is the coffee variant i.e. 44% (figure 6) of the consumers consumed it. On the taste gene around of the people thought Omore Uth strobilus tasted average. Some of the comments were It had a tasty taste but the strobile quality of walls is comparably bring out than Omore I didnt ilk it. Too reasoned and unsporting It was average.

It didnt taste some(prenominal) distinct as claimed by the company Yes, the taste was truly nice and creamy Through these comments it could be seen that consumers thought Uth as a steady-going predilection ice cream but it didnt advance anything different compared to competitors. To them it was a me too ripple blade and easily transmutable with another ice cream cone available in the market. It had no element of differentiation. 51% (figure 7) of the consumers get awareness of the shit through TV. This shows that if Omore wants to reach to its soft touch audience then it defiantly should have a TVC. Omore as brand stands for products that bring satisfaction to its consumers but through our research it was noticed...If you want to get a full essay, order it on our website: Ordercustompaper.com

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