Goodyear SWOT Analysis

Goodyear SWOT Analysis STRENGTHS rise up Product diversity rile along market reporting An the Statesn company International earthy gross gross revenue generally increasing gross sales tax revenue since 1991 stigmatize recognition Brand loyalty Reduction in debt since 1991 Introduction of sunrise(prenominal) tire lines The blimp P/E dimension The creative activity?s No.

1 tire manufacturer Patents: 2,903 Trademarks: 5 WEAKNESSES Size Declining bank line price net profit sales Dealer contracts that my be inhibiting internet sales Layoffs Sales declines in Europe, Asia, Latin America OPPORTUNITIES impudent worldwide markets: China, India, Russia New international markets: Internet sales R&D expendituresinnovations THREATS Competition: Internet sales in large-mouthed quantities club stores (tire sales) Bridgestone Cooper Continental Michelin Pep Boys (auto profit stores) Midas (auto serve well stores) Auto Zone (auto improvement stores) Independents OVERVIEW OF STRENGTHS Size still matters and Goodyear has size. Its 1999 sales were $12,...If you want to get a full essay, order it on our website: Ordercustompaper.com

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