Case Study Wal-Mart

Evaluate the general environment of Wal-Mart use the framework in Chapter 2. What be the key opportunities and threats facing Wal-Mart? (This is the OT of a SWOT analysis)Wal-Mart?s builds its breeds in towns with a population size of 5000-25,000 people. Wal-Mart has recently started to solicit into the to a greater extent populated city suburbs by building sm eitherer slight obtrusive stores in those regions. Wal-Mart targets each age group from infants to elderly citizens. Wal-Mart?s geographically places it?s stores in rural slight populated areas with very a few(prenominal) employment opportunities. Wal-Mart tries to attract all income levels by selling tick name items along with generic wine brand items. Wal-Mart approaches its world-wide market by evaluating market say-so based on economic and political risk, growth potential, and availability of real estate for development. In countries that had became saturated Wal-Mart used acquisitions to take ownership. In m arkets that were non saturated and land was easily complaisant Wal-Mart used thorough growth. The technology that Wal-Mart uses to run their business is unmatched. They suffer a communicate of satellites that can track a somebody purchase and mechanically refurbish those items from suppliers without any human intervention. Wal-Mart maximizes strength by using effective technology to gain a hawkish avail.

Wal-Mart has grown into a global empire and has frame the world largest private employer and the mo one retailer in the world. Despite all of this success Wal-Mart still has a enormous opportunity to grow. Wal-Mart continues to adapt to the ever-changing eco! nomy by remodeling their store and by placing the customer as their number one priority. Wal-Mart took advantage of its rural locations early on and gained a significant competitive advantage, now Wal-Mart is taking on the urban environment by placing stores in the outskirts of major metropolitan areas. At first local residents rejected the idea of... If you expect to get a secure essay, order it on our website: OrderCustomPaper.com

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