Google Inc: Swot Analysis

Google Inc. SWOT analysis door Google was started as a re attempt project by two Stanford PhD students named Sergey Brin and Larry page. They registered the earthly concern name google. com in the year 1997 and in September 1998, it became a in camera owned incorporate Google Inc. With its extensive re essay on search algorithms and work of state of the art technology, Google successfully established its brand name in internet search engines market. By the year 2004, Google came up coering over 75% of US web search market.Though Google is a dominate player in internet searching market, it has to compete with its rivals in this celestial orbit where there is no long time entry barrier. Google bath smash / change its business model to survive in this best search engine race. SWOT Analysis* Strengths* Google Already number one search engine has established a brand name, in which its users trust. Its dependable, original and fast. Google needs very little end user marketing as the name itself is getting word by mouth publicity. Google has a straightforward interface and it gives comprehensive results without confusing its users. Google has low operation cost as it uses low cost UNIX web servers for indexing millions of web pages across internet. Google has leased PhDs who are continuously working hard in order to conjure search algorithms and make searching faster, efficient and relevant. By 2003, Google has already cater over 75% of the three hundred million searches conducted daily in the U. S. and 300 million plus outside the U. S. Google provides an interface to 88 languages to make it easy to search for its users in different countries. Google uses state of the art search technology to index pages regularly in order to give most updated results to its users. Google alike weights the votes and ranks web pages with its PageRank technology to give its user access to most central pages first. Google is non biased towards advertisers. I t clearly separates relevant advertisements and actual results by endowment Sponsored Links tag to sponsored results when user searches to get information with some keyword.Moreover, it in addition ranks sponsored links to keep most relevant sponsored links on the top. Google offers place search called search by location where users can get results demonstrate vendors, products and services nearby their areas. Google likewise has a range of innovative additive services like Images, Groups, Directory, and News. Google didnt complicate its website by making itself a portal rather it kept tabs for these services on its homepage so users can easily navigate and that also keeps the website as simple as it was earlier. Google has also come up with solutions for wireless(prenominal) handheld devices, personalized toolbars, catalogues which are added issue strengths. Google quickly routes the user to the webpage and doesnt linger for ad revenue. *Weaknesses* Many spammers prepar e Googles be technology by creating dummy sites with thousands of links to pages that they valued Google to rank highly. Googles link based ranking did not lock actual traffic analysis. Googles Cost Per Click advertising charging and ranking policy is confusing and makes it difficult for marketers to predict where their ads would be positioned and how much they would cost. Googles contextual advertising was perceived by marketers to be less effectual in generating sales because visitors to web pages showing editorial content were less likely than searchers to be ready to buy. Contextual search algorithms are not 100% perfect and many times make mistakes. Googles situate search algorithms too sometimes result in errors due to alter indexing. Googles business model is complex, depending upon both google. com and mass market portals for its revenue. Although Google is a dominating player among search engine websites, only 50% to 65% of web search queries are answered accurat ely by it. Google doesnt sport sticky like Yahoo And MSN have which can attract users. Google doesnt have highly personalized search by which it could charge users with geological fault cost if they decide to leave Googles services.