News Channels Prefrences

news Channels PrefrencesAfter the last millennium year, we had seen a great budding in the delight countersign hold segment. With privatization came, the growth of joint ventured channel as well as cock-a-hoop corpo revealions joining the aura. Progressively, it broadened its horizon into other sectors Music , Kids , Movie and Sports convey.We also see a great mushrooming in the News segment. The huge growth was seen with add-on in number as well as the interview response. match to tv set Audience Meter, the overall(a) telly interview sh atomic number 18 of intelligence agency convey extendd from 1.5 per cent in 2001 to 7.9 per cent in 2012. Therefore, the enumerate of bullion spent on this segment was increased as companies could draw specific viewers.The AC Nielsen sight conducted in India showed that 30% of the TV stock tickering population watched Entertainment Channels during the prime age whereas only 8% of the population watched intelligence operation conduct during that second. With the day season to day increase in competition in the News Channel Segment, it rebrinys difficult to nourish up the constant viewership.Hence, all the bring argon running the rat race in market for gaining mass eyeballs. The intelligence operationworthiness beats be repeated 247 upright to keep the viewer stick to the telly. These News transmit have a floating audience.Literature ReviewThe following is the describe of different literature that I have consulted before i under c arwisek this project. both these different pieces of work have protagonisted us deciding the course of work on that we whitethorn follow and also pass ond a starting point g round out upon which we have developed our methodology to achieve our objective.INDUSRTY OMNIBUS RESEARCH REGARDING work OF VIEWS ON intelligence reading CHANNELS PREFRENCESCyber Media Research had conducted a critique to generalize a viewers perception, awareness preferences .They in terviewed around 703 households in Ambala, Delhi Mumbai.The participants were asked to tell their offset recall, ab break their preferred conduct with hump out the help of any hints. They were then disposed(p) a list of 54 bring and they were requested to choose channels. In this bearing, top-of-mind, total unaided and total preference (sum of unaided and aided preference), were allowd in the study and analyzed. Results showed that Hindi intelligence infoworthiness channels were much popular than their side counterparts. AajTak lead with 66% of the market share followed by Star news show, omega news NDTV.This enquiry helped us in determining the eventors that good deal observe during setting their preferences for a news channels.UMAR SURVEY BY AC NIELSONThis survey covered the media consumption habits of Indians in TV, Print Online media. They used random sound calls, TV diaries, booklets in which samples of viewers record their TV viewing during mensuration wee k, electronic gadgets like people meter were also used.Calculation of masterProxy Sample Rate 10 individualsFor a single episode, if out of 10 people at least 6 saw the 1 minute of the programme then, the reach is calculated as 6 out of 10. Therefore, reach comes up to 60%.Conclusion The settlement of the study showed that face is preferred language when going for print media whereas the television is watched more in regional languages. 9 out of 10 people watch TV nearly three-fourth of the surveyed read English dailies. Result also shows that magazines are not a popular choices amongst the rich more than 6 in 10 individuals do not read magazines.This research helps by informing us that the viewership also depends on the segments of people and their preference and life tendency.FACTORS THAT IMPACT NEWSThis bind by Edd Applegate, a professor of Advertising at Middle Tennessee area University in Murfreesboro writes how journalists should not be influenced by commercials or prof essionally brisk news releases. He also speaks about how the news is be generated by PR Personnel and Manipulators. Manipulators have been supremacyful in the past, perhaps besides a good deal for the countrys welfare. For example, prexys of the USA such as Kennedy, Johnson, and Nixon were successful in manipulating the press. President Franklin Roosevelt and his charismatic personality influenced what and how reporters wrote for the press.4. CATEGORY TO HARD AND SOFT NEWS -CONFERENCE PAPERS, instaurationwide COMMUNICATION ASSOCIATION.The study mainly focused on print journalism. However, as briefly described supra, it describes hard news / soft news studies, which directly does not limit itself to the print media except rather include television and more recently, new media.Moreover, as we will presently show, around of these studies research the way the audience (readers, viewers, listeners) consume the different types of news.MethodologyThe information appealingness instrument in this survey is incredulitynaires collected through field base survey Web establish survey. The location of the survey was limited to the interference fringe of Manipal. The questions records the degree to which Television News Channels sensationalize and manipulate news and position for their suggestions is also provided. The survey consists of ten questions and the Sample size was between 50 60, which is signifi backsidet for doing and Qualitative Critical Analysis. The results will be depicted utilize tools like Histogram Pie Charts.Sample Size 55Types Sources of DataSources of primary data areBusinessmenService EmployeesStudentsHousewivesIntroductionTelevision in India has existed in India for about decades, before which the transmission was mainly in black and white. The commencement telecast started on September 15th 1959 in New Delhi. change Television was introduced in India during the eighties by state owned broadcaster Doordarshan (DD), followed b y the Asian Games which India hosted.In the nineties came the broadcasting of satellite TV foreign programmers like CNN and Star TV followed by the domestic channels such as Zee TV and Sun TV. Prior to this people had to make it through Doordarshan telecasted mostly socio economic development programmes, programmes on agriculture, rearing etc. with very little entertainment in spite of which the audience were glued to their television sets. Around 1995 Indian viewers were exposed to more than 50 channels and by 1996, more than 60,000 cable operators existed in India. entre of music channels, movie based channels, soaps started dominating Indian channels by 2003.India in the recent years has experienced the rise of more than lambert 24- hour satellite news channels, broadcasting news in 22 different languages. Indian had only one government controlled television communicate until private satellite networks came up and hyped up their presence. These 24- hour news channels were con sidered much go against than Doordarshan because of its virtual nature and its capacity to simultaneously capture and publicize reality. Even without commentary a television clip became elicit enough as was shot live.Television as we have sex has the potency to reach millions of people at the time because it wad transmit both pictures and words which become a very powerful advantage and keeps the audience glued. Also the images shown on television are much more legal and powerful than a static picture in a newspaper. However, news channels are on a look out for military rating of a particular story, so ironically 24/7 news channels do not telecast news the whole day, the main news although is seen only during the morning, afternoon, evening and late night hours.It is be advocated that television journalism should move beyond mere news reporting to in-depth outline of news. News channels acquire to be more sensitive in their reportage and should present the facts in a new fo rmat.The problem, it is felt with too much competition among news channels is that, in the race to take in viewers attention, TV channels end up dumping atomic reactor or using the lowest common denominator to produce programmes that end up underestimating the intelligence of their viewers. Worse, channels trivialize, sensationalize etc. As more news channels enter the fray the endeavor to ensure not incisively genuineness and empathetic portrayal of people, besides credibility as well, would assume overriding importance.WHAT IS NEWS?News is a report of a electric certain grammatical case Or future events . News is a description about current on goings in a newspaper, television, radio or internet. From all these, we can safely define news as a development that has happened in the past 24 hours which was not known outside and which is of wide affaire to the people and that which gene place curiosity among people.W. Lance Bennett claimed, News is usually defined as inform ation that is timely, relevant to the concerns of its audience, and presented in a form that is easy to grasp.NEWS CHANNELA news channel is one that telecasts, unlike entertainment oriented TV channels, the news that is immediate and effective. A news channels can do what a newspaper cannot because it transports the viewer, though live pictures, to the cyclorama of action.Previously, the Indian viewers had very limited options for watching news. For news they had watch Doordarshan during fixed hours, and some International news continuous channels like BBC and CNN which were available to few viewers. In the need to provide more news and information and to make people more aware of their day to day happenings, Zee News came into the scenario. This is when there emerged what is known as the revolutionary way of telecasting news. Followed by Zee News were Star News and NDTV to provide news and information to the mass audience.In course of time, news stories that were telecasted in all these news channels began to acquire a certain overdraw and sensationalized character that in a certain sense became difficult to oppose between reality and entertainment.There are over fifty news channels, including the national and regional, telecasting news all over India. This makes the viewer at times confused as to which channel to watch or just try and watch all the channel leading to the phenomenon called channel switching.Television is a one-way communication therefore it fundamental to establish the credibility of news channels to ensure quality news. Information today is considered as the main priority in mist peoples lives. Therefore, in this competitive world to get attention from people, credibility is a must. For instance, if BBC is taken as our standard, the Indian channel are long associated with that of BBC, how many of them are even qualification an attempt to do that is a question that crosses many viewers mind. quackery a conceptual frameworkThe media, esp ecially the news media , has been identified as the fourth estate that works to inform and acquire the people in a manner that is fair and accurate while maintaining objectivity a term used often in the expression of news.Yadav and Sharma (2006) quote Dr N Bhaskara Rao, chairman of the centre for media studies (CMS), New Delhi, Studies indicate that the level of public self-assurance in the media has been on a decline. There are accusations of arrogance, insensitivity, bias, accuracies, sensationalism, stereotypes, trivialization, conflict of quest and disappearing line between news and views on the other.This brings up the question as to whether the media is overtly indulging in sensationalism and whether such manner reflects a lack of accountability. Even a not-so-close study of news channels today will indicate a paradigm shift in the standards of news gathering and presentation.Stories are glorified so frequently on the news that it becomes difficult to differentiate betwee n reality and entertainment. Most often the entertainment quotient is higher than the information value. This leaves the consumer of the news, sitting comfortably in armchairs in heated living rooms, absolutely heartbroken at the state of this planet and the people.Most often than not, the emphasis of the story is more on the unrestrained responses to a particular event than on the event itself. The superficial controversies gets account leaving little room for in depth analysis of put up issues. The focus lies on the juicy aspects of the story to pull in a greatr share of the audience which can sold to the advertisers.The news channels face a crisis with the race of eyeballs as they cater more and more to the masses, their programmes accused of lacking dignity and credibility in their coverage.News media is no longer brought to us solely as an accurate source of information about local and global issues. In reality, it is dictated by a corporate agenda that has identified a p rofit opportunity for fulfilling our need to know about the world around us. Increasing corporate matter has added a whole new dimensions to what we know only as the news. directly factors like reviewing ratings advertising, the 24*7 trend and explosion of technology spell more critical roles ultimately affecting the depicted object of the information being provided. Technology by itself was not sufficient to create the multi channel revolution. It is the programmes, their content, their forms and format, the presentation-style, colouration and finish that the ever growing demand of television channels.Media- Money Mattersthough the media industry is considered to be the watchdog of the society with its primary aims being to inform, educate and to entertain, there is no denying that today it is driven by profit. Unlike newspapers, news channels and talk o not receive much in terms of the subscription. The cost of some production in terms of the versatile equipment and resource s persons lookd to come up with bulletins and breaking news is quite high. The constraints of time further increase costs. Such being case, advertisements not only help to cover the production and administrative costs, they also accumulate profits.News media organizations is driven by profit and the profit is qualified on the ratings received, its very important to take steps to ensure people keep watching. Causing a reaction in an audience will get them to tune in the following day. Getting people to tune in everyday is money.Broadcasters defile programming outright from television software companies. The price depends on several(prenominal) things, the genre and the production house among them. Sitcoms and talk shows are less dearly-won as they are shot within a studio. Similarly, game shows may seem cheaper to make since they are studio based but if the drop anchor is a big name the cost could be high.Currently, airtime is bought of ratings and advertising rates that channe ls offer. The weekend Television Audience Measurement (TAM) ratings similar to the TRPs, pronounce the viewership demographics of various channels and programmes. The study helps media researchers identify the attention patters of channels, programmes or time slots.Creative heads in each organization constantly strive to come up with programmes which will keep the target audience glued to the television sets. Most often they experiment with anything seemingly fresh or just to publicize a non issue. What makes the TAM ratings even more crucial is the fact that the inflow of ads hinges on them. In short a channels success can be described as a crucial concatenation of captive programmes, increased viewership, higher TRPs, augmented inflow of revenue and therefore, better content generation.Reporters or their media might benefit from reporting controversy because debatable stories may be more engaging and easier to write.The 247 TrendNews programmes are vying for attention with othe r popular programmes telecast in different channels. The biggest working class for launching a satellite channel is programme software for round the time. In this juncture, news gathering is a major task for the 24- hour news channels. To cater to the task, the emerging electronic channels have not only revolutionized the concept of news on the Indian television but have also changed the news formats. From local events to international events, breaking news to news analysis, television soap to page3 news, every happening comes under purviews of news. besides the very nature of 24 hour news channels demands a constant sustenance and re-cycling. The tyranny of the sound bite often reduces labyrinthine issues to ten second statements. Heads of news organizations agree that today cricket, crime and motion picture dominate news. Unlike the print media they do not assume a public worrys broadcasters role and thus, let the weekend TAM ratings steer content.sensualismSensationalism i n journalism has been a popular topic of untrained discussions for centuries.The word sensationalism is used loosely by people to bump the media. Even in academic circles, the term has been used with little precision. The most common but vague classifications of the concept are by content stories about crime, accidents, disaster, and scandal.A few scholars acknowledge that formal features may licentiousness a role in what we have come to call sensational, but precisely how the packaging of stories contributes to sensationalism remains virtually unexplored, especially in terms of television news.Data AnalysisBelow is the graphical prototype of the Demography of people surveyed.Age21 years and Below322- 354236 50750 and above355As per Age head teacher 1 military strength of documentary style reporting such as Satyamev Jayate.In the survey of this question it is found that 16% feel that the documentary style programs are not interesting or over analyzed, 36% feel that the reports are irrelevant and only 48% feel that the reports efficiently dealt with the complaisant problems. remote19Not Interesting, over analyzed8Efficiently deals and fights with social problems26Very Useful255Question 2 About Breaking News / Exclusive news.32% of the surveyed population feels that the current practice of showing breaking news is sensationalizing the news whereas 28% feels it is to increase the viewership, 24% feels it is to inform the audience and 16% dont care.Sensationalizing the newsIncrease the Viewership communicate the audienceDont know1815139Question 3 Effect of tardily News Style of ReportingIf the news is framed into a more feature or documentary style it is found that it would not have any effect on the viewership of 63% whereas it would positively impact the viewership of 16% and negatively impact 21%. verificatory63%Negative21%No Effect16%Limitations1) imputable to time constraints, the survey could not be carried out for a large and diversified population.2 ) Our respondents are mostly professionals, students and faculty members.3) This research is mainly based on media and in media.I have covered only TV channels and shows. The study has not included any radio, newspaper or other entertainment channels.ConclusionThe sensationalism of news during the dawn of TV journalism in India has becomes the foundation of media professionals in present day and age.The lose investigative spirit, zeal of reporting and the absence of right are all well thought-out to be reasons for these circumstances.The ethics of a journalist has been replaced by money minting thoughts combined with irrelevant media morals where the information is manipulated and spiced up to become the slate to roof hitting TRPs.Interestingly enough, among the first few cases of news sensationalism is the William Hearsts case of 1898. William Hearst owned The New York Journal, his false reports and pictures resulted in the Spanish-American war. The war in turn resulted to the en d of the Spanish domination in Cuba. The world never forgave him for his professional dishonesty, hence the media named him as the father of Yellow Journalism.Although the print media learnt to pullulate their guidelines following criticism of its sensationalist stance, TV journalism continues to carry on this disgraceful tradition. In unstructured societies like India, where media is not subjected for fixing responsibility and holding accountability, there is considerable damage.Media now, is being measured less by how objective and credible it is than more in terms of the devastation it can inflict.Lack of organizational checks as well as the encouragement, has seen news being dramatized, as well as spicing it up to stimulate public interest. The result is that often these unverified facts compose a major part of the information telecast throughout the day, seven days a week. This has blurred the line between the dos and donts of journalism.But Television News channels have certa in areas where they have been consistently performing well, but fetching to unfair means to lure people into increasing viewership is certainly wrong. They require considerable self-examination which is important if media men are to stop alter to conflicts and violence through sensational reporting.Inaccessibility and the involvement of violent interest groups force media men to stay away from the gory scene. These make journalists dependent on second-hand information gleaned from different sources. In such a scenario, quoting reasoning(a) officials is a blessing in disguise to keep the information clock of the TV channels ticking.However, are media men justified in feeding half-baked and sensational information to the public? Does a political stunt, not corroborated by facts, provide the basis for solid news? Do journalists know that professionalism requires them to probe beyond the apparent facts? And do media men realize how insensitively the most sensitive issues are being d ealt with?The answers to these questions require considerable introspection which is important if people from the media industry are to stop, consciously or unconsciously, contribute to conflicts and violence through sensational reporting.BibliographyAurthur Asa Berger Media Analysis Techniques.Learning from Jon Stewart How fluffy News Programs InformInfrequent Consumers of Traditional News.Silent Eva Jayate by S. Anand Outlook-India Magazine -23-July-2012. disenfranchised News, Soft News, and the gendered discourse of important and interesting Conference papers, International intercourse Association.General News The Necessity of Adding an IntermediateCategory to Hard and Soft News 2004 Conference papers, International Communication Association.Factors That Impact News by Edd ApplegateThe Featurization of Journalism by Steen StevensenAny Good News in Soft News? Markus PriorWEBSITESwww.wikipedia.orgwww.jstor.orgwww.outlookindia.comhttp//www.indiaprwire.com/pressrelease/publis hing/2009090232854.htmNews Audiences Increasingly Politicized