Cranium Filament Reductions SWOT Analysis

The company that I decided to do a SWOT analysis on is Cranium filawork forcet Reductions which is a sensory hair beauty parlor. After reviewing their business plan, I thought that it was very well written and detail-oriented. Below you will find my swot analysis of the hair salon business plan Strengths This venture does harbor experienced, creative leaders and enquiryers since Susan Sever (the owner) has divisions of management under her belt. Ms. Sever has done all of her research about the hair salon indus humble. The industry is easy for anyone to start and end a business which makes for a belligerent market.Ms. Sever has realized that customers are expression for quality work and great customer service without conciliateing an arm and a leg so she has a plan to cater to all of her clients needs. She similarly has a line of products that she will be selling in the salon. In my opinion I think that her market segments are targeted correctly. Her target market includes m en, women who bathroomnot render the expensive upscale salons, and women with children. She has a plan of hiring six experienced hair dressers and an experienced receptionist.Ms. Sever will be offering training to her employees so they can stay up to date on their skills. Weaknesses There were a couple of weaknesses that I found in the business plan. The weaknesses that I could see were located inside the business target market segments. Cranium Filament Reductions thinks that young women with children would be a great target for the company. I can understand that their children need their hair done as well but having children in the salon may deter other customers from coming in.Some people use salon date as a way to take time for their selves away from their children so why would they want to deal with other peoples children at a salon. Another weakness is the fact that Ms. Sever is depending on males to make up about seventy to seventy-five percent of their clientele. Dependin g on the atmosphere at the salon will determine whether or not men show up. If the salon seems to be too feminine then I highly doubt that men will be the majority of their clientele.Opportunities If Cranium Filament. Reductions actually keeps to their plan about providing high end customer service at a low represent then they will have a strong opportunity to strive. There are people out there that dont want to pay over $100 for a haircut and some pampering so if they were to find a place that offered everything that they were looking for at a lower rate they would receive regular customers. Regular customers would spread the word to their friends and family members and reviews about the salon would be all over town.Having regular customers would give Cranium Filament Reductions the opportunity to turn over well known around the neighborhood and possibly even the state. If Cranium Filament Reductions can actually make their projected profit for the first year or double the profi t, this may provide them with the opportunity to expand the business or the services that they offer. They would be able to buy newer equipment, send their employees for new training, or even expand the product line.Threats I believe that Cranium Filament Reductions has underestimated the reactions from their competitors. Ms. Sever does realize that the hair salon industry is a highly competitive industry but I dont think that she understands the lengths that someone will go to make sure your business is not successful. Ms. Sever plans to do a lot of promotional things during the first couple months but that doesnt mean that another salon wont start to offer the akin promotional items.Cranium will need to stay on their toes to keep their business booming. A change in customer taste does occur promptly within the hair industry so cranium will need to be up to date with all the new trends and their skills. Competitors may also try to compete with the product line that Cranium offers . Cranium will also need to be on the lookout for new up and coming salons. Everyone thinks that they have a passion for hair so this industry will always be increasing with competitors.Hair Salon Business Planhttp//www.bplans.com/hair_salon_business_plan/appendix_fc.php