The roles of bias, Context, and the researcher in Qualitative Research Assignment

The roles of bias, Context, and the researcher in Qualitative Research - Assignment Example Ensuring the integrity of the research data is one of the primary priorities of every researcher. Consequently as a researcher carries out a qualitative research undertaking, it is important to understand the potential impacts of external factors such as environment, context, personal bias as well as the role of the researcher on the integrity of the research data. For example, in a qualitative research, bias often the reliability, validity of the findings by distorting the truth or skewing the collected qualitative data. On the other hand, the researcher is also considered an important instrument in a qualitative research and some of the roles of a researcher include gathering data as well as interacting and collaborating with the participants in the research (Brown, 1996). This paper describes the results of my personal observation of a photograph in correlation to the roles of context, bias and the research during a qualitative research study. Description of the results The results of my observation suggested that the photo requires a qualitative analysis to capture all the required qualitative data and any non-numerical information that a company can use in performance analysis. The use of qualitative data to support businesses in decision-making provides a business with the detailed picture of the performance of individuals. The use of qualitative research by Health Plus creates openness in the organization (Creswell, 1994).